Negotiation is basically a discussion with the other side with the intent to reach a mutually beneficial agreement. Negotiation carries with it the idea that there is a place that both parties can get into which is satisfactory to both. Today the popular phrase is “win – win” solution. That is the idea of negotiating. It is not necessarily about conflict, but has an emotional impact on many people. Statistically most disputes settle by way of negotiation – although it could be considerably more inventive, based on the conduct of the parties.
How it Works
In any negotiation, you have to bring the opposite party within the “trading-zone” to continue the negotiation effectively. Once you are in the trading zone, the parties are more relaxed in reaching a deal and the chances of reaching a mutually beneficial and advantageous outcome is more. But this a very innovative art and the very gist of negotiation.